Van Westendorp - Price Sensitivity Question Type

What is Van Westendorp - Price Sensitivity ?

The van Westendorp Price Sensitivity Analysis (PSA) is a technique for gauging consumers’ price expectations for a finished product, often an existing product in an established category. It enables the marketer to see a range of prices that might be appropriate, and to see the fall off in consumer interest that occurs as price rises. It can be particularly useful if the marketer is contemplating a change in pricing, or wants to understand consumer perceptions of own products vs. a competitor’s products.

How can I setup Van Westendorp question type ?

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From Standard Question Types select Van Westendorp - Price Sensitivity question type.

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Step 2:

Customize the Question Text and Answer Values here.

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