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Conjoint - Technical Implementation FAQ
Conjoint Analysis - Feature/Attribute Type
What are Feature/Attribute ?
A product or service area is described in terms of a number of attributes. For example, a television may have attributes of
Brand
Price
Screen Size
Each attribute can then be broken down into a number of levels. For instance, levels for television brands may beSony
LG
Vizio
What are feature/attribute types?
Feature attribute types can be:
Default
Brand
Cost/Price
How does setting up feature/attribute type help?
When analysing data, to check Brand Premium analysis, Brand and Cost/Price attribute types are necessary. The report is generated based on the feature/attribute type.
How to set up Attribute type for an attribute/feature?
To set up attribute type
1.Under Edit Survey, click on the attribute.
2.On the popup, select the Attribute Type.
3.Click on the Save Changes button.
1. Screenshot
Setting up Feature Attribute type is necessary to run Brand Premium analysis under Conjoint Analysis.